The platform,
made clear.
What Draft & Goal does, how it fits your marketing stack, and what it takes to move a recurring process into production.
What Draft & Goal is
What is Draft & Goal?
Draft & Goal is a MarketingOS for enterprise teams. It turns recurring marketing processes — such as research, production, localization, quality assurance, publishing, and reporting — into governed workflows that can run on demand, on a schedule, or when a signal triggers them.
How is Draft & Goal different from a chatbot or AI content generator?
A chatbot produces an answer. Draft & Goal runs a process. It coordinates specialized agents, models, data, business rules, integrations, approvals, retries, and reporting across a reusable workflow, so the work can move from an initial signal to a controlled business outcome.
Who is Draft & Goal built for?
It is built for enterprise marketing teams that manage recurring, multi-step work across people, markets, and systems. Common users include marketing operations, SEO and content, demand generation, campaign, localization, analytics, and digital teams.
Do marketers need to code to use it?
No. Teams can design and manage workflows in the visual Studio, including instructions, sources, rules, conditions, and approval steps. APIs and MCP servers are also available when technical teams want to extend the platform or connect specialized systems.
How the work runs
What is a workflow in Draft & Goal?
A workflow is a reusable version of a marketing process. Each step can carry its own instructions, context, model, tools, conditions, and review path. Once the process is defined, teams can run it repeatedly without rebuilding the handoffs every time.
How do AI agents work together?
Different agents can take responsibility for different parts of the process, such as research, analysis, drafting, localization, or quality control. Draft & Goal orchestrates those agents in sequence or in parallel, passes context between them, and records how the run progressed.
Can we choose which AI models a workflow uses?
Yes. Draft & Goal is model-agnostic. Teams can select the model that fits the quality, cost, modality, and policy requirements of each step, then change providers without rebuilding the entire operating process.
Where do people stay involved?
You decide where human judgment is required. Approval steps can be placed before publishing, after quality checks, around sensitive decisions, or anywhere else the process needs an accountable reviewer. The goal is controlled autonomy, not removing people from decisions that matter.
What marketing work can Draft & Goal run?
Teams use the platform for SEO and content operations, campaign production, demand generation, localization, analytics, reporting, and other repeatable marketing processes. A workflow can cover one focused task or connect a complete operation from opportunity discovery through publishing and measurement.
How it fits your stack
Does Draft & Goal replace our existing marketing tools?
Usually, no. It acts as the operating layer between them. Draft & Goal can read from and write back to the CRM, CMS, analytics, search, advertising, collaboration, files, and knowledge systems your team already uses, while those tools remain your systems of record.
What integrations are available?
The platform includes more than 30 integrations across common marketing and enterprise systems. Native and generic MCP servers can extend that coverage, and bespoke connectors are available for enterprise requirements.
Can workflows run automatically?
Yes. A workflow can be launched manually, scheduled, or triggered by an event or signal. Runs can include conditions, parallel jobs, large batches, retries, approvals, and live monitoring so recurring work does not depend on someone moving every task forward.
How control is maintained
How does Draft & Goal keep AI work governed?
Teams can manage access by role, place approvals at defined decisions, version workflows, and keep an execution trail for runs and outputs. This makes the process observable and accountable as automation scales.
Which security and compliance standards does Draft & Goal support?
Draft & Goal is certified to SOC 2 Type II, ISO 27001, and ISO 42001, and is GDPR compliant. The platform supports SAML 2.0 single sign-on, SCIM provisioning, TLS 1.3 encryption in transit, and AES-256 encryption at rest.
Is EU data processing available?
Yes. EU data processing is available so European customer data can be kept in region. Deployment and data-residency requirements can be reviewed as part of an enterprise implementation.
From first process to production
What is the best first workflow to automate?
Start with a recurring process that consumes meaningful team time, crosses several tools or handoffs, and follows rules your team already understands. A strong first workflow has a clear input, a measurable output, and specific points where human approval should remain.
What does onboarding look like?
Draft & Goal begins by mapping a real process with your team, including its data, tools, standards, exceptions, and approvals. Enterprise plans include a named success team that helps build the first workflows and move them into production.
Is there a free trial?
Instead of a generic sandbox, Draft & Goal offers a live 30-minute working session around your process, data, and models. The goal is to show how a real workflow would run before you commit.
How is Draft & Goal priced?
Pricing is based on workflow volume, orchestration capacity, governance, support, and deployment requirements — not on the number of marketing seats. Packages are sized around the work the platform will run.
Show us the workflow.
We'll show you the 10x.
Bring the marketing workflow that eats your week. We'll build it live, with your data and your models, in 30 minutes.