TotalEnergies maintained thousands of regional SEO pages, refreshed by hand at roughly four hours per article. The math didn’t scale.
The agentic pipeline
Agents crawl the sitemap, audit each page, cross-reference keyword opportunity, rewrite where it matters, and publish after human approval.
The outcome
Output rose from two articles a day to twenty-four, cost fell 92%, and the team moved from manual refresh to oversight.
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