{"@":{"v":"gdom/1.2","profile":"https://dng.ai/gibberdom/gdom-1.2.json","proj":"text","index":"https://dng.ai/_gdom/manifest.json","site":"https://dng.ai/_gdom/site.gdom","self":"https://dng.ai/_gdom/resources/blog/totalenergies-cut-content-cost/index.text.gdom"},"text":"# How TotalEnergies cut content cost 92%\n\nTotalEnergies maintained thousands of regional SEO pages, refreshed by hand at roughly four hours per article. The math didn’t scale.\n\n## The agentic pipeline#\n\nAgents crawl the sitemap, audit each page, cross-reference keyword opportunity, rewrite where it matters, and publish after human approval.\n\n## The outcome#\n\nOutput rose from two articles a day to twenty-four, cost fell 92%, and the team moved from manual refresh to oversight.\n\n### Draft & Goal\n\nDraft & Goal builds the multi-agent orchestration platform for enterprise marketing — many specialized, governed AI agents running SEO, content, and analytics in production for teams like TotalEnergies, Decathlon, and La Poste.\n\nShow us the workflow.We'll show you the 10x.\n\nBring the marketing workflow that eats your week. We'll build it live, with your data and your models, in 30 minutes.\n\nYou left off here\n\n## Outbound links\n\n- [More from Draft & Goal →](https://dng.ai/resources/blog/author/draft-goal/)\n\n- [Book a demo →](https://dng.ai/book-demo/)\n\n- [Tour the platform](https://dng.ai/platform/)\n\n- [Draft & Goal](https://dng.ai/)\n\n- [Download .md](https://dng.ai/resources/blog/totalenergies-cut-content-cost.md)\n\n- [Add Draft & Goal as a preferred source in Google Search](https://google.com/preferences/source?q=dng.ai)\n\n- [LinkedIn ↗](https://www.linkedin.com/company/draft-goal/)\n\nSite navigation: https://dng.ai/_gdom/site.gdom\n\nFull page index: https://dng.ai/_gdom/manifest.json","links":[{"rel":"internal","href":"https://dng.ai/resources/blog/author/draft-goal/","path":"/resources/blog/author/draft-goal","label":"More from Draft & Goal →","gdom":"/_gdom/resources/blog/author/draft-goal/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/book-demo/","path":"/book-demo","label":"Book a demo →","gdom":"/_gdom/book-demo/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/platform/","path":"/platform","label":"Tour the platform","gdom":"/_gdom/platform/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/","path":"/","label":"Draft & Goal","gdom":"/_gdom/index.text.gdom"},{"rel":"asset","href":"https://dng.ai/resources/blog/totalenergies-cut-content-cost.md","path":"/resources/blog/totalenergies-cut-content-cost.md","label":"Download .md"},{"rel":"external","href":"https://google.com/preferences/source?q=dng.ai","label":"Add Draft & Goal as a preferred source in Google Search"},{"rel":"external","href":"https://www.linkedin.com/company/draft-goal/","label":"LinkedIn ↗"}]}