A workflow worth fixing
A high-volume or high-friction process with a clear owner, defined inputs, and a business reason to improve it.
Services · Enterprise AI onboarding
Your first governed AI workflow.
Live in 30 days.
White-glove onboarding for enterprise marketing teams. Draft & Goal combines AI engineering and marketing operations expertise to scope, build, govern, and launch one priority workflow with your team — then hands over everything you need to run it.
Who it is for
Built for teams that cannot let an AI pilot stay a pilot.
The engagement is designed for a valuable, repeatable marketing process that crosses systems, people, or approval gates — and needs an accountable path into production.
Enterprise constraints
Brand, legal, security, data, and human-review requirements that must be designed into the workflow from day one.
A team ready to own it
An executive sponsor, a workflow owner, domain reviewers, and an IT or security contact who can unblock access.
The 30-day plan
Four stages. One production handover.
The sequence stays consistent; the exact working sessions and technical scope follow the workflow, systems, and review requirements selected during discovery.
- Days 1–5
Align and prioritize
Map the current process, baseline the pain, identify owners and reviewers, and choose the first workflow by business value and production readiness.
- Workflow charter
- Success criteria
- Prioritized backlog
- Access and risk register
- Days 6–10
Design and prepare
Design the target workflow, data flow, model roles, human checkpoints, brand rules, and integration plan before production work begins.
- Solution blueprint
- Evaluation plan
- Approval matrix
- Brand and knowledge plan
- Days 11–20
Build and validate
Configure the workflow, connect approved systems, encode marketing rules, test representative cases, and resolve quality or governance gaps with your reviewers.
- Working production candidate
- Connected data and tools
- Evaluation set
- Reviewer sign-off log
- Days 21–30
Launch and transfer
Run the workflow under real operating conditions, train its owners, document support and escalation paths, and agree on the next production backlog.
- Governed launch
- Operating runbook
- Owner training
- 30-day review and roadmap
How we work together
A shared launch, with clear ownership.
White-glove does not mean a black box. Draft & Goal carries the implementation load while your team supplies the context and approvals only it can own.
Draft & Goal leads
The delivery pod
A cross-functional team brings the engagement from decision to production.
- Engagement lead Owns scope, cadence, decisions, risks, and the path to launch.
- AI workflow engineer Designs and builds the workflow, integrations, evaluations, and operating controls.
- Enterprise marketing strategist Translates brand, channel, content, and approval requirements into production logic.
- Success lead Plans enablement, adoption, handover, and the post-launch service path.
Your team provides
The launch group
A small decision-making group keeps context close and removes avoidable delays.
- Executive sponsor Sets the business priority and resolves cross-functional decisions.
- Workflow owner Explains the current process, attends working sessions, and owns the future operation.
- Domain reviewers Validate brand, marketing, legal, and output quality at agreed checkpoints.
- IT or security contact Approves access, integrations, identity, data handling, and required controls.
What you receive
The operating system around the workflow — not just the workflow.
Every artifact is created for the selected use case and stays with your team in the working environment.
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Workflow charter
Current-state map, target outcome, owners, scope boundaries, assumptions, and measurable acceptance criteria.
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Production workflow
The configured multi-agent workflow, approved integrations, model assignments, and human-review gates.
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Brand and knowledge configuration
Terminology, voice, audience context, source material, and reusable instructions applied to the workflow.
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Quality and governance pack
Representative evaluation cases, review criteria, role and approval matrix, and an auditable sign-off record.
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Runbook and enablement
Operating steps, owner training, troubleshooting guidance, escalation path, and decision documentation.
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Production roadmap
Launch findings, remaining improvements, and a prioritized backlog for the next workflows or service phase.
Definition of done
Day 30 is a production checkpoint, not a presentation.
The engagement closes when the agreed launch criteria are evidenced, ownership is transferred, and any open items are visible in the roadmap.
- The selected workflow runs in the agreed production environment.
- Representative inputs and outputs meet the documented acceptance criteria.
- Human approvals, roles, and audit records work as designed.
- Named customer owners can run, review, and escalate the workflow.
- The runbook, configuration, evaluation set, and decisions are handed over.
- Post-launch support and the next prioritized backlog are agreed.
Why Draft & Goal
AI engineering meets enterprise marketing operations.
Enterprise marketing workflows fail when the technology ignores how marketing operates — or when process expertise stops at a slide deck. The onboarding pod works across both disciplines.
01 · AI engineering
Production architecture, not prototype theatre.
We design multi-agent orchestration, model roles, connectors, evaluations, observability, approvals, and auditability as one operating system.
- Workflow and agent architecture
- Model and tool orchestration
- Connectors and enterprise identity
- Evaluations, monitoring, and governance
02 · Enterprise marketing
The context behind every approval.
We understand content operations, SEO, campaign production, localization, brand systems, analytics, and the review chains that shape enterprise delivery.
- Content and campaign operations
- SEO and discoverability workflows
- Brand, legal, and market review
- Localization, analytics, and channel handoffs
The combined advantage
Less translation between your agency, engineers, and operators.
One team can challenge the use case, build the system, and recognize whether the output will survive a real enterprise marketing review.
Proof in production
Enterprise marketing workflows already operating at scale.
These outcomes come from customer case studies. They demonstrate the kind of production systems the onboarding is designed to establish — not guaranteed results for every engagement.
TotalEnergies
Read the case studyDraft & Goal transformed an SEO refresh operation that had required four hours of manual work per article.
- 1,200%
- Productivity gain on SEO content
- 92%
- Reduction in annual content cost
- 24/day
- Articles, up from 2
Turo
Read the case studyDraft & Goal helped the car-sharing marketplace generate tens of thousands of unique location pages with viable unit economics.
- ~$1
- Cost per page generated
- 10,000s
- Pages shipped in hours
FAQ
What teams ask before the launch.
Does every onboarding finish in exactly 30 days?
Thirty days is the target for one agreed workflow when the launch group, system access, source material, and approvals are available on schedule. During discovery, we identify dependencies that could change the launch date before committing the final plan.
What is included in the first workflow?
The engagement covers the agreed workflow charter, implementation, approved integrations, brand and knowledge setup, evaluations, governance controls, enablement, and handover. Additional workflows or material custom product development are scoped separately.
How much time does our team need to provide?
Your workflow owner joins the core working sessions and coordinates access and review. The executive sponsor, domain reviewers, and IT or security contact participate at the decision points relevant to them. We agree the cadence and named owners during kickoff.
Can you work with our existing models and marketing stack?
Yes. Discovery maps the models, data sources, identity requirements, and marketing systems already approved by your organization. We then confirm which connectors are available and whether any custom integration needs separate scope.
Who owns the workflow and materials after launch?
You do. The workflows, approved configurations, brand and knowledge assets, evaluation cases, and engagement documentation created for your implementation remain in your workspace.
What happens after day 30?
You can operate the workflow with the handed-over runbook and trained owners. If you want ongoing white-glove service, we can continue with a named success team, production optimization, additional workflows, or forward-deployed engineering under the appropriate service plan.
Start with one workflow
Bring the process.
We'll build the path to production.
In the first conversation, we will map the workflow, the owners, the systems, and the launch constraints that matter.