{"@":{"v":"gdom/1.2","profile":"https://dng.ai/gibberdom/gdom-1.2.json","proj":"text","index":"https://dng.ai/_gdom/manifest.json","site":"https://dng.ai/_gdom/site.gdom","self":"https://dng.ai/_gdom/services/forward-deployed-engineering/index.text.gdom"},"text":"# AI engineers who build with your team.\n\nTurn a real enterprise marketing process into a production workflow. A Draft & Goal engineer works alongside your marketing, operations, and technology teams to design, connect, govern, and launch it—then leaves your team with the system and the know-how to run it.\n\nA scoped implementation engagement with a clear handoff—not open-ended staff augmentation.\n\n### The operating context\n\nThe process, business goal, source systems, brand standards, subject-matter expertise, and the people who approve the work today.\n\n### The production system\n\nAgents, workflow logic, tool connections, evaluation criteria, human review points, and operational documentation.\n\n### The capability\n\nThe workflows and patterns in your workspace, the agreed connector assets, the documentation, and a team prepared to operate them.\n\n### Custom AI workflows\n\nDesign and build multi-step workflows around your real inputs, decisions, brand rules, reviews, and publishing destinations.\n\nA tested workflow in Draft & Goal Studio, with defined inputs, outputs, owners, and exception paths.\n\n### Connectors and MCP\n\nConnect the workflow to the approved tools and data it needs. MCP is a standard way for AI agents to use approved tools; when it is not the right fit, we can work with native connectors, APIs, or webhooks.\n\nThe required connection pattern, configuration, and handoff documentation agreed in scope.\n\n### Automation migration\n\nAssess selected scripts and automations in Zapier, Make, or n8n, then rebuild the right candidates as governed, observable Draft & Goal workflows.\n\nA migration map that distinguishes what to rebuild, retain, retire, or integrate.\n\n### Governance engineering\n\nTranslate your operating requirements into roles, approval gates, human review, auditability, credential boundaries, and escalation paths.\n\nControls encoded into the workflow and documented for the teams responsible for review.\n\n### Evaluation and reliability\n\nDefine what a good output looks like, test representative cases, and design the workflow for retries, exceptions, model changes, and human intervention.\n\nAcceptance criteria and an evaluation approach your team can keep using after launch.\n\n### Ownership and handoff\n\nBuild enablement into the engagement through working sessions, architecture decisions, runbooks, and guided operation of the first production runs.\n\nAn owned workflow, documented operating knowledge, and a clear post-engagement backlog.\n\n### How the system works\n\n- Agent and workflow orchestration\n\n- Model choice, tool use, and structured outputs\n\n- Connectors, APIs, webhooks, and MCP\n\n- Evaluations, observability, and exception handling\n\n- Access, approval, and credential architecture\n\n### How the work gets done\n\n- Brand voice, briefs, personas, and knowledge sources\n\n- Content, SEO, campaign, and localization operations\n\n- Review, legal, publishing, and stakeholder chains\n\n- Channel-specific quality and production constraints\n\n- Adoption by builders, reviewers, and process owners\n\nYour team does not have to translate marketing operations for a generic integration team, then explain technical constraints to a marketing agency. Both perspectives shape the same production workflow.\n\n- 01 Align and select Map the process, users, systems, constraints, and business goal. Choose the workflow that is valuable, feasible, and specific enough to ship.\n\n### Align and select\n\nMap the process, users, systems, constraints, and business goal. Choose the workflow that is valuable, feasible, and specific enough to ship.\n\n- 02 Architect and build Design the workflow and its data, model, tool, and human-review paths. Build in short working cycles with your process owners.\n\n### Architect and build\n\nDesign the workflow and its data, model, tool, and human-review paths. Build in short working cycles with your process owners.\n\n- 03 Validate and launch Test representative inputs, exceptions, permissions, and output quality. Launch through the approvals and change process required by your organization.\n\n### Validate and launch\n\nTest representative inputs, exceptions, permissions, and output quality. Launch through the approvals and change process required by your organization.\n\n- 04 Transfer and extend Run the workflow with your team, complete the documentation and enablement, and agree on the backlog your team or a follow-on engagement can take forward.\n\n### Transfer and extend\n\nRun the workflow with your team, complete the documentation and enablement, and agree on the backlog your team or a follow-on engagement can take forward.\n\n### One working team, explicit responsibilities\n\n#### Your team\n\nProcess ownership, subject-matter context, system access, internal reviewers, and decisions on risk and readiness.\n\n#### Draft & Goal\n\nWorkflow architecture, implementation, agreed integrations, testing support, documentation, and enablement.\n\n#### Shared\n\nScope, acceptance criteria, working reviews, issue resolution, launch readiness, and the handoff plan.\n\n### Working system\n\nProduction workflow configuration, agreed connectors, brand context, approval logic, and evaluation criteria.\n\n### Operating record\n\nArchitecture decisions, dependencies, credentials and owners, known exceptions, and runbook guidance.\n\n### Team enablement\n\nWorking sessions for builders, process owners, and reviewers using the workflow in their actual roles.\n\n### Next-step backlog\n\nPrioritized improvements, adjacent workflows, and decisions that should follow real production use.\n\nIf ongoing help makes sense, it is scoped separately. The handoff does not depend on purchasing an open-ended services commitment.\n\n### TotalEnergies\n\nA governed workflow evaluates, rewrites, and publishes prioritized SEO content with human validation.\n\n- 24 articles per day, up from 2\n\n- 92% reduction in annual content cost\n\n### Turo\n\nProgrammatic SEO workflows generate structured, brand-aligned location and vehicle pages from marketplace data.\n\n- Tens of thousands of pages\n\n- Published in hours\n\n### What is a forward-deployed AI engineer?\n\nA forward-deployed AI engineer works directly with the people who own a business process and the systems around it. For a Draft & Goal engagement, that means designing and building the workflow in your operating context, connecting the required tools and controls, then transferring the system and knowledge to your team.\n\n### Is this consulting or staff augmentation?\n\nIt is a scoped implementation engagement. We align on a defined workflow, build outputs, responsibilities, acceptance criteria, and a handoff. It is not a strategy deck, and it is not an open-ended request for an extra pair of engineering hands.\n\n### Do we need MCP to work with you?\n\nNo. MCP is one way for AI agents to use approved tools and data. Depending on your systems and requirements, an engagement can use Draft & Goal's native connectors, REST APIs, webhooks, MCP servers, or a combination.\n\n### Can you migrate workflows from Zapier, Make, n8n, or internal scripts?\n\nYes, selected automations can be assessed for migration. We first determine which logic should be rebuilt, retained, retired, or connected, rather than recreating every legacy step without review.\n\n### Who owns the workflows and connectors?\n\nYour team owns what is built during the engagement. Workflows remain in your Draft & Goal workspace, and the agreed connector assets, configuration, and documentation are included in the handoff.\n\n### How do you work with security, legal, and IT?\n\nThose stakeholders are included where the workflow requires them. We help translate agreed requirements into roles, credential boundaries, approval gates, human review, auditability, and escalation paths. Your organization retains its review and launch decisions.\n\n### How long does an engagement take?\n\nIt depends on workflow scope, system access, integration complexity, and governance requirements. After discovery, we define the milestones, responsibilities, and acceptance criteria so the implementation and handoff are explicit.\n\n### Do you replace our agency or systems integrator?\n\nNo. We can work alongside your internal team, agency, or systems integrator. The engagement clarifies who owns each part of the build and how the resulting workflow will be operated after handoff.\n\nBring the blocked workflow.We'll bring the engineering depth.\n\nShow us the process, systems, and controls around the work. We'll help define a practical first engagement and the handoff it needs.\n\n## Outbound links\n\n- [Scope an engagement →](https://dng.ai/contact-sales/)\n\n- [Explore all services](https://dng.ai/services/)\n\n- [Read the case study →](https://dng.ai/customers/case-studies/totalenergies/)\n\n- [Read the case study →](https://dng.ai/customers/case-studies/turo/)\n\n- [Book a demo →](https://dng.ai/book-demo/)\n\n- [Tour the platform](https://dng.ai/platform/)\n\n- [Draft & Goal](https://dng.ai/)\n\nSite navigation: https://dng.ai/_gdom/site.gdom\n\nFull page index: https://dng.ai/_gdom/manifest.json","links":[{"rel":"internal","href":"https://dng.ai/contact-sales/","path":"/contact-sales","label":"Scope an engagement →","gdom":"/_gdom/contact-sales/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/services/","path":"/services","label":"Explore all services","gdom":"/_gdom/services/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/customers/case-studies/totalenergies/","path":"/customers/case-studies/totalenergies","label":"Read the case study →","gdom":"/_gdom/customers/case-studies/totalenergies/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/customers/case-studies/turo/","path":"/customers/case-studies/turo","label":"Read the case study →","gdom":"/_gdom/customers/case-studies/turo/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/book-demo/","path":"/book-demo","label":"Book a demo →","gdom":"/_gdom/book-demo/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/platform/","path":"/platform","label":"Tour the platform","gdom":"/_gdom/platform/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/","path":"/","label":"Draft & Goal","gdom":"/_gdom/index.text.gdom"}]}