{"@":{"v":"gdom/1.2","profile":"https://dng.ai/gibberdom/gdom-1.2.json","proj":"text","index":"https://dng.ai/_gdom/manifest.json","site":"https://dng.ai/_gdom/site.gdom","self":"https://dng.ai/_gdom/customers/case-studies/totalenergies/index.text.gdom"},"text":"Published June 2, 2026 · Updated July 21, 2026\n\n# TotalEnergies\n\nThousands of SEO pages refreshed manually at 4 hours each, two articles a day. Draft & Goal replaced the math — without replacing the team.\n\n> “You can't imagine how much time I save by using Draft & Goal. The information is ready as soon as I open the dashboard.” — François Rommel · TotalEnergies\n\n## The challenge#\n\nA global energy company with thousands of regional SEO pages, regulated language, and multiple markets — all refreshed by hand at roughly four hours per article. With content demand outpacing team capacity, every delay meant lost rankings and missed revenue opportunities across dozens of territories.\n\n## The approach#\n\nAgents crawl the sitemap, audit each page against quality criteria, cross-reference keyword opportunity, rewrite where it moves the needle, and publish to the CMS after human approval.\n\n## The outcome#\n\nOutput rose from two articles a day to twenty-four, content cost fell 92%, and the team shifted from manual refresh to oversight and strategy.\n\n## TotalEnergies collaborators\n\nThe TotalEnergies team members who collaborated on this initiative.\n\n### François Rommel\n\nCollaborator · TotalEnergies\n\n### Pierre Pouliquen\n\nCollaborator · TotalEnergies\n\nShow us the workflow.We'll show you the 10x.\n\nBring the marketing workflow that eats your week. We'll build it live, with your data and your models, in 30 minutes.\n\n## Outbound links\n\n- [Book a demo →](https://dng.ai/book-demo/)\n\n- [More case studies](https://dng.ai/customers/case-studies/)\n\n- [Tour the platform](https://dng.ai/platform/)\n\n- [Draft & Goal](https://dng.ai/)\n\nSite navigation: https://dng.ai/_gdom/site.gdom\n\nFull page index: https://dng.ai/_gdom/manifest.json","links":[{"rel":"internal","href":"https://dng.ai/book-demo/","path":"/book-demo","label":"Book a demo →","gdom":"/_gdom/book-demo/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/customers/case-studies/","path":"/customers/case-studies","label":"More case studies","gdom":"/_gdom/customers/case-studies/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/platform/","path":"/platform","label":"Tour the platform","gdom":"/_gdom/platform/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/","path":"/","label":"Draft & Goal","gdom":"/_gdom/index.text.gdom"}]}