Resources · Glossary
Agentic marketing, defined.
Plain-English definitions for the concepts behind the platform — across agentic AI, martech, adtech, GEO, and SEO.
No terms match your search.
A
- Action PolicyAgentic AI
- A set of rules defining what actions an AI agent is allowed to take under specific conditions.
- Action StepAI Workflow Automation
- A discrete operation in a workflow, such as generating content, updating a CRM, sending an email, or calling an API.
- Ad ExchangeAdtech
- A marketplace where advertisers and publishers buy and sell ad impressions in real time.
- Ad ServerAdtech
- Technology that stores, delivers, tracks, and manages digital ads.
- AdtechAdtech
- Technology used to buy, sell, serve, target, measure, and optimize digital advertising.
- Agent OrchestrationAgentic AI
- The coordination of multiple AI agents, tools, data sources, and actions within a structured process.
- Agent RuntimeAgentic AI
- The execution environment where agents run, access tools, manage state, and perform actions.
- Agentic AIAgentic AI
- AI systems that can pursue goals, make decisions, use tools, and complete multi-step tasks with limited human intervention.
- AI AgentAgentic AI
- A software entity that perceives context, reasons about tasks, takes actions, and adapts based on feedback.
- AI Answer EngineGEO
- A system that responds to queries with generated answers, summaries, recommendations, or citations.
- AI CrawlabilityGEO
- The ability of AI systems and crawlers to access, understand, and use content from a website or source.
- AI Workflow AutomationAI Workflow Automation
- The use of AI to automate multi-step business processes involving decisions, content, data, and actions.
- Answer ShareGEO
- The percentage of AI-generated answers in a category where a brand is mentioned or recommended.
- API IntegrationAI Workflow Automation
- A connection that allows software systems to exchange data and trigger actions programmatically.
- Approval WorkflowAI Workflow Automation
- A process where AI-generated or automated outputs require human review before publication or execution.
- Autonomous AgentAgentic AI
- An AI agent capable of executing tasks independently within defined goals, rules, and permissions.
- Autonomy LevelAgentic AI
- The degree to which an AI system can act independently without human approval.
B
- BacklinksSEO
- A link from another website pointing to a page, often used by search engines as an authority signal.
- Brand MentionsGEO
- References to a brand across the web that help AI systems understand relevance, authority, and context.
C
- Campaign ManagementMartech
- The planning, execution, tracking, and optimization of marketing campaigns across channels.
- CDPMartech
- Customer Data Platform that unifies customer data from multiple sources into persistent user profiles.
- Citation VisibilityGEO
- The degree to which a brand or page is referenced as a source in AI-generated responses.
- Click-Through RateAdtech
- The percentage of ad impressions that result in clicks.
- Conditional LogicAI Workflow Automation
- Rules that determine which path a workflow follows based on data, outcomes, or user input.
- Content CalendarMartech
- A schedule used to plan, organize, and manage content publication across channels.
- Content ClusterSEO
- A group of related pages organized around a central topic to build topical authority.
- Context WindowAgentic AI
- The amount of information an AI model can consider at once when generating a response or taking action.
- Conversion RateAdtech
- The percentage of users who complete a desired action after exposure to a campaign or experience.
- Core Web VitalsSEO
- Google page experience metrics related to loading speed, interactivity, and visual stability.
- Cost Per AcquisitionAdtech
- The cost required to generate a desired action, such as a sale, signup, or lead.
- Cost Per ClickAdtech
- A pricing model where advertisers pay each time someone clicks their ad.
- Cost Per MilleAdtech
- A pricing model where advertisers pay per thousand ad impressions.
- Crawl BudgetSEO
- The amount of time and resources search engines allocate to crawling a website.
- Creative OptimizationAdtech
- Testing and improving ad creative to increase engagement, conversions, or efficiency.
- CRMMartech
- Customer Relationship Management software used to manage customer data, interactions, sales activity, and lifecycle stages.
- Customer JourneyMartech
- The full path a customer takes from awareness to consideration, purchase, retention, and advocacy.
D
- Data EnrichmentAI Workflow Automation
- Enhancing existing records with additional information from internal or external sources.
- Demand-Side PlatformAdtech
- A platform advertisers use to buy digital ad inventory across publishers and exchanges.
- Dynamic Creative OptimizationAdtech
- Automatically assembling and serving personalized ad variations based on user, context, or performance data.
E
- Entity OptimizationGEO
- Structuring information so AI and search systems can clearly understand a brand, product, person, or concept.
F
- Featured SnippetSEO
- A highlighted answer displayed near the top of search results, often extracted from a webpage.
- First-Touch AttributionMartech
- An attribution model that gives all credit to the first marketing interaction.
- Frequency CappingAdtech
- Limiting how many times a user sees the same ad within a defined period.
G
- Generative SearchGEO
- Search experiences where AI synthesizes answers from multiple sources instead of only listing links.
- GEOGEO
- Generative Engine Optimization: optimizing brand, product, and content visibility inside AI-generated answers.
- Goal-Oriented AIAgentic AI
- AI designed to pursue a defined business, operational, or user objective rather than answer isolated prompts.
- GuardrailsAgentic AI
- Rules, constraints, and safety checks that limit what an AI system can do or produce.
H
- Human-in-the-LoopAgentic AI
- A workflow design where humans review, approve, correct, or guide AI outputs before execution.
I
- ImpressionAdtech
- A single instance of an ad being displayed to a user.
- IndexabilitySEO
- The ability of a webpage to be included in a search engine’s index.
- Internal LinkingSEO
- Linking between pages on the same website to distribute authority and help users and crawlers navigate.
K
- Keyword ResearchSEO
- Identifying the words and phrases users search for when looking for information, products, or services.
- Knowledge GraphGEO
- A structured representation of entities and their relationships used by search engines and AI systems.
L
- Last-Touch AttributionMartech
- An attribution model that gives all credit to the final interaction before conversion.
- Lead ScoringMartech
- A method for ranking prospects based on their likelihood to convert or become valuable customers.
- Lifecycle MarketingMartech
- Marketing tailored to different customer stages, such as acquisition, activation, retention, expansion, and win-back.
- LLM VisibilityGEO
- The presence and prominence of a brand, product, or source inside large language model outputs.
- Lookalike AudienceAdtech
- An audience built to resemble an existing customer or high-value user group.
M
- Marketing AnalyticsMartech
- The measurement and analysis of marketing activity, performance, audiences, and revenue impact.
- Marketing AttributionMartech
- The process of assigning credit to marketing touchpoints that contribute to conversions or revenue.
- Marketing AutomationMartech
- Software-driven automation of repetitive marketing tasks such as email sequences, segmentation, lead nurturing, and reporting.
- Marketing OSMartech
- A centralized platform that coordinates marketing strategy, execution, content, data, and performance workflows.
- Marketing Qualified LeadMartech
- A lead that meets predefined criteria indicating potential readiness for sales engagement.
- MartechMartech
- Technology used to plan, execute, automate, measure, and optimize marketing activities.
- Media BuyingAdtech
- The process of purchasing advertising placements across digital, social, search, video, or traditional channels.
- MemoryAgentic AI
- Stored context that allows an AI system to remember preferences, previous actions, or relevant knowledge.
- Multi-Agent SystemAgentic AI
- A system where multiple AI agents collaborate, specialize, or negotiate to complete complex workflows.
- Multi-Touch AttributionMartech
- An attribution model that distributes credit across multiple marketing interactions.
O
- Off-Page SEOSEO
- SEO activities outside the website, especially backlinks, digital PR, brand mentions, and authority building.
- Omnichannel MarketingMartech
- Coordinated marketing across multiple channels, creating a consistent customer experience.
- On-Page SEOSEO
- Optimizing page-level elements such as titles, headings, content, URLs, internal links, and metadata.
P
- PersonalizationMartech
- Tailoring messages, offers, experiences, or content to individual users or audience segments.
- Planning AgentAgentic AI
- An AI agent that breaks a goal into steps, sequences actions, and adjusts the plan as needed.
- Programmatic AdvertisingAdtech
- Automated buying and selling of digital ad inventory using software and data-driven bidding.
- Prompt CoverageGEO
- The range of user prompts or queries for which a brand appears in AI-generated answers.
R
- Real-Time BiddingAdtech
- An auction process where ad impressions are bought and sold instantly as users load pages or apps.
- Reasoning LoopAgentic AI
- A repeated cycle where an AI system analyzes, decides, acts, observes results, and refines its next action.
- ReflectionAgentic AI
- A process where an AI system reviews its own output or actions to improve quality or correct mistakes.
- RetargetingAdtech
- Advertising to users who previously interacted with a website, product, app, or campaign.
- Retrieval-Augmented GenerationGEO
- A technique where AI retrieves external information before generating an answer.
- Return on Ad SpendAdtech
- A metric showing revenue generated for each unit of advertising spend.
S
- Sales Qualified LeadMartech
- A lead reviewed and accepted by sales as likely to become a customer.
- Schema MarkupSEO
- Structured data added to webpages to help search engines understand content and entities.
- Search IntentSEO
- The underlying purpose behind a user’s search query, such as informational, navigational, commercial, or transactional.
- SegmentationMartech
- Dividing an audience into groups based on shared traits, behaviors, intent, or value.
- Self-CorrectionAgentic AI
- The ability of an AI system to detect errors in its work and revise its response or action.
- SEOSEO
- Search Engine Optimization: improving website visibility and rankings in organic search results.
- SERPSEO
- Search Engine Results Page, where organic results, ads, snippets, videos, maps, and other features appear.
- Source AuthorityGEO
- The perceived trustworthiness of a source based on quality, credibility, mentions, links, and topical relevance.
- State ManagementAgentic AI
- Tracking the current progress, variables, decisions, and outputs of an agentic workflow.
- Structured Brand DataGEO
- Organized brand information that helps AI systems identify offerings, differentiators, markets, and proof points.
- Supply-Side PlatformAdtech
- A platform publishers use to manage, sell, and optimize their ad inventory.
T
- Task DecompositionAgentic AI
- Breaking a complex objective into smaller, manageable tasks that can be executed sequentially or in parallel.
- Technical SEOSEO
- Improving site architecture, crawlability, indexability, speed, structured data, and technical performance.
- Tool UseAgentic AI
- The ability of an AI system to call external tools, APIs, databases, or applications to complete tasks.
- TriggerAI Workflow Automation
- An event that starts a workflow, such as a form submission, new file, email, API call, or schedule.
W
- Workflow MonitoringAI Workflow Automation
- Tracking workflow performance, failures, outputs, timing, and business impact over time.
- Workflow OrchestrationAI Workflow Automation
- Coordinating tasks, systems, triggers, approvals, and outputs across an automated process.
- Workflow RunAI Workflow Automation
- A single execution of an automated workflow from trigger to completion.
Z
- Zero-Click AnswerGEO
- An answer that satisfies a user’s query without requiring them to click through to a website.
Get started
Show us the workflow.
We'll show you the 10x.
Bring the marketing workflow that eats your week. We'll build it live, with your data and your models, in 30 minutes.