{"@":{"v":"gdom/1.2","profile":"https://dng.ai/gibberdom/gdom-1.2.json","proj":"text","index":"https://dng.ai/_gdom/manifest.json","site":"https://dng.ai/_gdom/site.gdom","self":"https://dng.ai/_gdom/customers/case-studies/turo/index.text.gdom"},"text":"Published June 2, 2026\n\n# Turo\n\nThe largest car-sharing marketplace needed tens of thousands of unique location and vehicle pages — at unit economics that worked.\n\n> “Thanks to Draft & Goal, we've transformed the way we manage content creation. AI automation has enabled us to generate thousands of unique pages in record time, while boosting our SEO and considerably reducing costs.” — Julien Deneuville · Head of SEO, Turo\n\n## The challenge#\n\nCapturing long-tail search across every location and vehicle type meant tens of thousands of unique pages — economically impossible to write by hand.\n\n## The approach#\n\nProgrammatic SEO pipelines generate unique, structured pages from marketplace data, refreshable on demand and publishable straight to the CMS.\n\n## The outcome#\n\nPages ship at roughly a dollar each, in hours rather than months, opening new markets and languages without growing the content team.\n\nShow us the workflow.We'll show you the 10x.\n\nBring the marketing workflow that eats your week. We'll build it live, with your data and your models, in 30 minutes.\n\n## Outbound links\n\n- [Book a demo →](https://dng.ai/book-demo/)\n\n- [More case studies](https://dng.ai/customers/case-studies/)\n\n- [Tour the platform](https://dng.ai/platform/)\n\n- [Draft & Goal](https://dng.ai/)\n\nSite navigation: https://dng.ai/_gdom/site.gdom\n\nFull page index: https://dng.ai/_gdom/manifest.json","links":[{"rel":"internal","href":"https://dng.ai/book-demo/","path":"/book-demo","label":"Book a demo →","gdom":"/_gdom/book-demo/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/customers/case-studies/","path":"/customers/case-studies","label":"More case studies","gdom":"/_gdom/customers/case-studies/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/platform/","path":"/platform","label":"Tour the platform","gdom":"/_gdom/platform/index.text.gdom"},{"rel":"internal","href":"https://dng.ai/","path":"/","label":"Draft & Goal","gdom":"/_gdom/index.text.gdom"}]}