Case study · Marketplace
Turo
The largest car-sharing marketplace needed tens of thousands of unique location and vehicle pages — at unit economics that worked.
~$1
Cost per page generated
10,000s
Pages shipped in hours
∞
New markets & languages
“Thanks to Draft & Goal, we've transformed the way we manage content creation. AI automation has enabled us to generate thousands of unique pages in record time, while boosting our SEO and considerably reducing costs.” — Julien Deneuville · Head of SEO, Turo
The challenge
Capturing long-tail search across every location and vehicle type meant tens of thousands of unique pages — economically impossible to write by hand.
The approach
Programmatic SEO pipelines generate unique, structured pages from marketplace data, refreshable on demand and publishable straight to the CMS.
The outcome
Pages ship at roughly a dollar each, in hours rather than months, opening new markets and languages without growing the content team.
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