La Poste en Ligne has scaled its SEO and GEO content production on agentic AI workflows built in Draft & Goal, optimizing 2,200 pages while keeping full control over quality.
The results
- 2,200 pieces of content optimized, including 1,800 local post office pages
- +7% SEO traffic and a +17% improvement in rankings
- +58% Google click-through rate
- Zero errors and zero field escalations
Why it matters
La Poste Groupe made an early bet on agentic AI for SEO and GEO, at a time when the approach was far from obvious. The program is a concrete example of what enterprise AI can look like when it is practical, governed, measurable, and built around the expertise of the teams who use it, rather than a one-off demo or proof of concept. Draft & Goal supported La Poste en Ligne across the journey, from SEO to GEO.
About Draft & Goal
Draft & Goal is an agentic marketing automation platform for mid-market and enterprise teams. It lets marketers compose specialized AI agents into governed, model-agnostic workflows that run in production, from research and content to publishing and reporting, with the controls enterprise teams require. Draft & Goal is trusted by organizations including TotalEnergies, La Poste Groupe, and Turo. Book a demo to see it on your own stack.