Draft & Goal now speaks the Model Context Protocol (MCP) — the open standard for connecting AI agents to the tools, data, and systems they need to do real work. Any MCP-compatible server can now be wired into a Draft & Goal workflow, and any agent in the platform can call it under the same governance, logging, and approval controls as a native integration.
Why it matters
Enterprise marketing doesn’t happen in one tool. Content lives in a CMS, performance data in an analytics warehouse, briefs in a project tracker, and approvals in chat. Until now, every one of those connections was bespoke. MCP collapses that integration surface into a single protocol: connect the server once, and every agent can use it.
What you can do today
- Bring your own tools. Point Draft & Goal at any MCP server — internal or third-party — and expose its actions to agents without writing a custom connector.
- Keep the guardrails. MCP tool calls run through the same policy engine as everything else: scoped permissions, full audit trails, and human-in-the-loop approval where you want it.
- Compose across systems. A single workflow can read from your warehouse, draft in your CMS, and post an approval request to chat — each step on the tool best suited to it.
MCP support is available now for all enterprise workspaces. Book a demo to see it running on your own stack.