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Product June 3, 2026

Turning YouTube into a research signal with Draft & Goal

How teams turn YouTube from a publishing channel into a research signal, from multi-market keyword scans to gap reports.

Originally shared on LinkedIn ↗

Most teams treat YouTube as a publishing channel. Draft & Goal turns the world’s second-largest search engine into a research signal.

From keywords to briefs

Bring a keyword list into a workflow and the YouTube Search integration queries each term per market, with country and language targeting, returning structured results: titles, channels, view counts, and publish dates. An LLM agent analyzes patterns across hundreds of queries to surface recurring topics, rising channels, and content gaps, written up as prioritized briefs. From there, production can be automated through to publishing.

Competitive intelligence, per market

The same workflow tracks competitors across languages and geographies, flagging what is gaining traction in markets where your content does not exist yet, and producing a market-by-market gap report your team can act on.

About Draft & Goal

Draft & Goal is an agentic marketing automation platform for mid-market and enterprise teams. It lets marketers compose specialized AI agents into governed, model-agnostic workflows that run in production, from research and content to publishing and reporting, with the controls enterprise teams require. Draft & Goal is trusted by organizations including TotalEnergies, La Poste Groupe, and Turo. Book a demo to see it on your own stack.

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