The people behind the blog.
Field notes on agentic marketing, SEO at scale, and content operations — from the team building the marketing operating system.
3 authors.
Draft & Goal
Draft & Goal builds the multi-agent orchestration platform for enterprise marketing — many specialized, governed AI agents running SEO, content, and analytics in production for teams like TotalEnergies, Decathlon, and La Poste.
Nabil Tayeb
Nabil Tayeb is the co-founder and CEO of Draft & Goal, where he writes about agentic marketing, SEO at scale, and what it takes to put autonomous AI agents into production. An MBA and serial entrepreneur, he spent over a decade in performance marketing and e-commerce — founding the digital agency Wild Web — before building Draft & Goal to automate end-to-end marketing through orchestrated AI agents. He's a NextAI '23 alum (Hatch Top NextAI Award, valedictorian) and a Creative Destruction Lab '24 graduate.
Vincent Terrasi
Vincent Terrasi is the co-founder and CTO of Draft & Goal, where he leads the engineering and AI behind the platform — deploying governed, production-grade AI agents so teams can focus on higher-value work. He has spent his career at the intersection of product, data science, and AI: Product Director at OnCrawl, Data Marketing Director and Head of Data, Analytics & CRM at OVH, and SEO Director at Groupe M6. A prolific educator, he has trained more than 70,000 learners in generative AI through LinkedIn Learning and his own program, Data Marketing Labs, and was named Search Personality of the Year. He's a NextAI '23 alum and an engineering graduate of ESGI.