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Integrations · Marketing & CRM

HubSpot

Turn raw inbound leads into enriched, scored HubSpot records — without anyone copy-pasting from a website into a CRM.

Draft & Goal reads and writes HubSpot contacts, companies, deals, and lists. An agentic workflow can capture a new lead, research the company on the web, score the fit, and update the record — all before a sales rep opens the inbox.

Capabilities

What it does.

Read & write records

Create, find, and update contacts, companies, and deals through scoped actions.

Lead enrichment

Map AI-extracted fields onto company and contact properties automatically.

Lead scoring

Write a fit score and the reasoning behind it back to the record.

Lists & pipelines

Add contacts to lists and move deals along your pipeline stages.

Example

Inbound lead to enriched, scored HubSpot record.

Input: lead email AI Agent: enrich (web search + scrape) LLM: score (JSON) HubSpot: update company

The AI Agent finds the company from the email domain and scrapes context; the LLM returns a fit score as JSON, which maps straight onto HubSpot properties.

Setup

Connect in minutes.

01

Authorize

Connect with OAuth — scoped to exactly the objects and actions you allow.

02

Configure

Map workflow output to HubSpot properties and choose which records workflows can touch.

03

Automate

Use it in any agentic workflow, triggered by a new lead or scheduled.

Related

More Marketing & CRM connectors.

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